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Navigate the Future Blog

by Dave Van Dyke, President
Bridge Ratings Media Research

Taking Ownership of Your Data: Decentralized Social Media

Dave Van Dyke July 17, 2024

What are Decentralized Social Networks? Decentralized social networks operate on independently run servers, rather than on a centralized server owned by a business.

Mastodon is one example of a decentralized social network. It is based on open-source software and functions a lot like Twitter.

One of the most compelling advantages of decentralized social networks is the empowerment they provide to users over their own data. In traditional social media platforms, our personal information is often stored and controlled by centralized entities, leaving us with little say over how it is used and shared.

As the demand for privacy-centric and censorship-resistant social media grows, decentralized platforms have the potential to redefine the future of social media, fostering a more equitable, transparent, and empowering online ecosystem.

Decentralized social media platforms are gaining traction as a viable alternative to traditional networks like Facebook, Twitter, and Instagram. These platforms utilize blockchain technology, distributed ledger systems, and peer-to-peer networks to create a new paradigm of online communication. Unlike centralized social media, which relies on a single central server, decentralized networks operate on a distributed system, making them resilient, censorship-resistant, and highly secure.

[Bridge Ratings]

← Music Chart CompressionSpotify: Radio’s True Nemesis →

How On-line Playlisting Can Save Music Radio

For music programmers who have been utilizing on-demand streaming data to properly align their on-air music with true music consumption, here's some news: Playlisting has become the dominant way most music fans listen.

At Bridge Ratings we have been tracking music consumption through on-demand streaming services for over four years. We now share this data with our music radio clients seeking to properly align their on-air song exposure to their listeners' actual consumption.

In a typical year we process and analyze hundreds of millions of streams from across the U.S. and, more specifically, by market and station.

Over the past three years we have undertaken an analysis of music streaming consumption and learned almost immediately in the fall of 2015 that playlisting plays a significant role in the way the average person consumes music through on-demand streaming platforms.

Playlist is a term to describe a list of video or audio files that can be played back on a media player sequentially or in random order. In its most general form, an audioplaylist is simply a list of songs, but sometimes a loop.

What We've Learned

[More...]

Read the full article in the Navigate the Future Blog.

For further information or advisement contact Dave Van Dyke:  dvd@bridgeratings.com  |  (323) 696-0967

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