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Navigate the Future Blog

by Dave Van Dyke, President
Bridge Ratings Media Research

Podcast Producers Handbook: Content Ideas

Dave Van Dyke April 26, 2024

Here are creative podcast content ideas to keep your show engaging and unique:

    • Target a Specific Group of Listeners:

    • Understand your audience’s demographics, interests, and preferences.

    • Create content that caters to their mindset. For example, if your audience is parents, consider a parenting podcast like One Bad Mother, which humorously discusses the trials and tribulations of parenting1.

    • True Crime, Conspiracies, and Cold Cases:

    • Dive into true crime stories, unsolved mysteries, or paranormal events.

    • Interview experts or share your own theories. True crime podcasts remain popular and intriguing2.

    • Live Streams and Technical Aspects:

    • Explore the technical aspects of live streaming.

    • Discuss equipment, software, and best practices for running successful live streams.

    • Sports Post-Match Interviews:

    • Conduct post-match interviews with athletes, coaches, or sports enthusiasts.

    • Analyze game strategies, player performances, and behind-the-scenes stories.

    • Audio Dramas:

    • Create fictional narratives with voice actors, sound effects, and music.

    • Engage listeners with captivating storytelling.

    • Guided Meditations:

    • Offer relaxation and mindfulness sessions.

    • Guide listeners through calming exercises and visualizations.

    • Documentary-Style Podcasts:

    • Research and present in-depth information on historical events, cultural phenomena, or scientific discoveries.

    • Use interviews, archival material, and narration.

    • Listicles:

    • Curate top 10 lists related to your podcast’s theme.

    • Examples: “10 Must-Read Books,” “Top Tech Innovations,” or “Weirdest Urban Legends.”

    • Alternative Living and Sustainability:

    • Explore eco-friendly practices, minimalism, or unconventional lifestyles.

    • Interview experts, share tips, and discuss sustainable choices.

    • Guest Interviews with Influencers:

    • Invite guests who resonate with your audience.

    • Discuss their experiences, expertise, and unique perspectives.

Remember to add your own spin to these ideas, and find a niche that sets your podcast apart. Happy podcasting!

← Is Podcasting Radio’s Lifesaver?The Digital Audio Question →

How On-line Playlisting Can Save Music Radio

For music programmers who have been utilizing on-demand streaming data to properly align their on-air music with true music consumption, here's some news: Playlisting has become the dominant way most music fans listen.

At Bridge Ratings we have been tracking music consumption through on-demand streaming services for over four years. We now share this data with our music radio clients seeking to properly align their on-air song exposure to their listeners' actual consumption.

In a typical year we process and analyze hundreds of millions of streams from across the U.S. and, more specifically, by market and station.

Over the past three years we have undertaken an analysis of music streaming consumption and learned almost immediately in the fall of 2015 that playlisting plays a significant role in the way the average person consumes music through on-demand streaming platforms.

Playlist is a term to describe a list of video or audio files that can be played back on a media player sequentially or in random order. In its most general form, an audioplaylist is simply a list of songs, but sometimes a loop.

What We've Learned

[More...]

Read the full article in the Navigate the Future Blog.

For further information or advisement contact Dave Van Dyke:  dvd@bridgeratings.com  |  (323) 696-0967

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