The Problem:
The Reluctant Advertiser

The Solution:

Bridge Ratings’ Instant Qualitative Audience Measurement Tool.

• Insta-Q provides you and your clients with immediate, actionable,
qualitative data that is target specific.

• Insta-Q allows you to provide your clients with the most current,
accurate listenership results combined with the most actionable
consumer behavior analysis.

• Insta-Q allows your clients to make the most effective use of
radio dollars.

• Insta-Q ultimately helps you increase sales and client loyalty.

How Insta-Q can seal the deal for you...

The Scenario:

The Mattress Man, a local bedding retailer with multiple locations in your market, is trying to decide where to place his advertising dollars.

The Usual Solution:

You provide The Mattress Man with Arbitron rankers and market qualitative that is up to a year old. With such antiquated data, the client sees only moderate sales improvement and eventually cancels.

InstaQ The Solution:

1. Bridge Ratings isolates the key target zip codes surrounding each of The Mattress
Man’s locations.

2. Among these zip codes, we isolate those individuals who intend to purchase a new
mattress in the next 60 days.

3. Bridge Ratings then determines which radio stations and dayparts this key group
listens to most.

4. The Mattress Man watches his radio advertising yield higher consumer response and
sales than ever before. And your station gains a loyal client, who sees you as a partner
in his advertising decisions.

Insta-Q. Your Most Effective Tool to Increase Sales & Client Loyalty.

Let Insta-Q help you seal the deal. Call Bridge Ratings today to find out more!