Since our last report on this subject issued at the end of 2006, the competitive, cultural and operational environment in the radio industry has changed substantially. The term "radio" used in this new 2008 edition refers to traditional terrestrial radio and all competitive media of traditional radio which is used in combination with or exclusive of traditional radio.
Included in this report is the data that has been most recently collected by Bridge Ratings projecting the growth of traditional radio, satellite radio, Internet Radio, MP3 players and podcasting.
During 2007 music licensing issues, radio rating service changes, the influence of Wall Street, further consolidation and the retail and radio sales environments have all contributed to vast changes in the radio industry and the opportunities consumers of these media have.
This study is a key collection of information invaluable to those who operate or watch the radio industry. Has traditional radio learned lessons from a year of paradigm-changing developments and what are the implications of these changes for the 2, 3 and 5 year projections issued in our last report?
Every manager should have this volume as a reference this year.
The "Bridge Ratings Future of Radio - 2008 Report" will be available for purchase here by mid-January 2008.
Study Title
Price
"Podcasting Audience Project"
$299.00
Conducted monthly since the Summer of 2005, the Bridge Ratings analysis of the audience listening to podcasts provides valuable insight into the changing composition of the podcast listeneing universe. This Powerpoint presentation was presented at the 2006 "Portable Media & Podcast Conference" in Ontario, California on September 30, 2006. This full version of the presentation reveals:
2006 vs. 2005 audience growth projections
How is the podcast audience changing?
Why is traditional radio the key to podcasting's future?
What have we learned from the past year?
Top 5 content categories of podcast appeal
Study Title
Price
"The Youth Music Industry Study"
$695.00
Conducted during March 2006, this is an in-depth national analysis of the 12-24 year old and their opinions and perceptions of today's music industry, compact discs, digital downloads - legal and P2P - and recommendations for revitalizing today's music industry. Issues addresses in this very fresh report:
Favorite music genres of the 12-24 year old
Biggest influences for music CD purchases
Pricing preferences for music CD and digital download purchases
Recommendations to the music industry
Why aren't 12-24 year olds buying CD's.
Study Title
Price
"How to Make Music Radio Appealing to the Next Generation"
$695.00
Conducted during September 2005, this 166 page analysis of 2000 nationwide 12-24 year olds not only includes specific data regarding current media behavior and preferences, but commentary, insights and advice from the industry's top analysts, consultants and programmers. A vital volume of fresh feedback from the generation that wants everything now.
Study Title
Price
"The Future of Radio - 2006 Edition "
$695.00
Included in this report is the data that has been most recently collected by Bridge Ratings projecting the growth of radio, satellite radio, Internet Radio, MP3 players and podcasting. With all of these choices how is radio's tune-in and time-spent-listening affected. You may be surprised.
A key collection of information invaluable to those who operate or watch the radio industry. 2006 continues the changes in listener momentum that began reaching critical mass in 2005. Every manager should have this volume close by this year.
