For Immediate Release:
Monday, January 19, 2004

Bridge Ratings continues to build its executive team as today, company President Dave Van Dyke named David W. Wilson as Senior Vice President, Marketing to lead the company's marketing and advertising activities.

A 25 year veteran of the Southern California marketing and advertising industry, Mr. Wilson is founder and President of The Right Angle, Inc., a marketing and advertising agency that has won numerous creative awards and specializes in substantially leveraging client budgets -- through in-house production and effective placement -- into highly effective radio, television and print campaigns.

Mr. Van Dyke, ecstatic about the addition of Mr. Wilson to the Bridge Ratings team, remarked that "Mr. Wilson has excellent relationships with members of the media. In addition to his work in major markets, Mr. Wilson possesses an extraordinary understanding of the broadcasters and audiences in small and medium markets. His unique expertise is a tremendous asset to Bridge Ratings."

Mr. Wilson's clients at The Right Angle include major Southern California retailers, automotive groups and municipalities. Mr. Wilson's strong relationships with key media executives made him the natural choice to unite competing stations groups in the aftermath of the September 11 atrocities and resultant economic downturn. Mr. Wilson and his agency launched several highly successful business and media programs to stimulate the local economy help businesses leverage media campaigns, increase tourism and create jobs. In addition to his new role with

Bridge Ratings, Mr. Wilson will continue in his role as President of The Right Angle, Inc. Mr. Wilson stated, "I am very excited about the audience measurement services that Bridge Ratings will deliver to stations, agencies and advertisers. The small and medium markets have a real need for real audience numbers and at long last credible data is available. I look forward to working with Dave Van Dyke to deliver value to the company's clients and profit to the company's investors."

Mr. Wilson commenced his career in politics and advertising at an early age, representing gubernatorial and presidential candidates, including work in the 1976 presidential campaign where he worked to attract young voters to the polls. After working for several years in political media, Mr. Wilson, while still in college, started the business services agency that would later become The Right Angle.

Mr. Wilson can be reached at (818) 291-6420 or at dwilson@ bridgeratings.com.

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