For Immediate Release:
Monday, January 5, 2004

BRIDGE RATINGS - Launches today providing: increased sample sizes, higher frequency of reports, and greater affordability for Radio Stations in Markets 50+.

Thirty-year radio veteran, Dave Van Dyke, announced today the launch of his new company, Bridge Ratings.   Based in Glendale, California, the new Bridge Ratings will provide continuous audience measurement products to radio stations in middle and small markets nationwide.

"I have been hearing from station owners, General Managers, Program Directors and Sales Managers across the country complaining about the infrequency, unreliability and high cost of the audience measurement products currently available to them.   I felt the time was right for an affordable research service created and operated by broadcasters - for broadcasters", Van Dyke said.

Bridge Ratings provides weekly, monthly and quarterly audience reports emailed to client stations within 72 hours of the completion of each week's final interviews.   In addition to daypart and demographic specific information, the Bridge Ratings report also includes time- spent comparison reports.   "It's not enough to know how much your audience increases or decreases", Van Dyke said, "in order for an audience measurement product to provide programmers with truly actionable information it must also tell them what stations their audience is coming from and - perhaps even more importantly - what stations they are losing audience to.   Our product does that".

Bridge Ratings products will also provide increased sample sizes and higher monitoring of samples demographically and geographically creating less sample weighting and greater reliability.

"Radio station operators in markets 50+ receive infrequent ratings information with unreliable sample sizes", said Van Dyke.   "The Bridge Ratings service has increased sample size requirements in these markets, which improves survey reliability.   Although sample sizes have been increased, affordability has not been affected.   As a matter of fact, the cost of this service is far less than services currently available to these broadcasters."

Bridge Ratings is currently providing reports in the Oxnard-Ventura, CA metro with more markets expected to be announced shortly.   "Bridge Ratings had not even officially opened for business before today and already the response from stations has been overwhelming", said Van Dyke.   "Because our state-of-the-art systems are already tested and in place, there is little or no ramp up time for new markets.   Based on the response I am already receiving, I have no doubt we will be expanding quickly".

About Dave Van-Dyke:

Founder and President of Bridge Ratings, Dave Van Dyke, is an industry veteran with thirty years of senior management experience with industry leading companies such as CBS, Westinghouse, Viacom and Infinity, most recently as Vice President and General Manager for local station KCBS-FM, also known as "Arrow93FM".

Prior to General Manager posts with these companies, Dave spent the first half of his career as a Program Director and has been referred to as a "turnaround" expert who is particularly skillful at strategic positioning, research and marketing. His unique combination of general management and programming expertise provides a natural expertise to the operation of an audience measurement company seeking to provide a new and useful tool to radio operators.

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