WASHINGTON (Reuters) - The home-brewed
audio programs known as "Podcasts" are catching on with people
who own iPods or other digital-music players, according to
a new survey.
Twenty-nine percent of U.S. adults who own
MP3 players like Apple Computer Inc.'s iPod say they have downloaded
podcast programs from the Internet, the Pew Internet and American
Life Project found.
That means more than 6 million people are listening
to a form of communication that emerged only last year, according
to the nonprofit group.
Podcasters create radio-like programs
of commentary, music or humor, which are saved
in MP3 audio format and posted online. Listeners
are automatically notified when a new podcast is
available.
Podcasts have grown in prominence
along with Weblogs, the online diaries that serve
as alternative news sources.
Nearly half of digital-music player
owners younger than 29 years old have tried out
podcasts, the survey found, compared with 20 percent
of those 29 or older.
There were no differences between
men and women, or broadband and dial-up users,
the survey found.
The Pew Internet and American Life
Project based its survey on telephone interviews
with 208 digital-media player owners between Feb.
21 and March 21. The survey has a margin of error
of plus or minus 7.5 percentage points.