For Immediate Release:
Monday, January 23, 2006

Between September 13, 2005 and January 9, 2006 Bridge Ratings interviewed 3,200 people to find out about iPods or MP3 player use. Of the total sample 20% -- or approximately 60 million of those who are age 12 and older.

Here are some of the details:

• Men are more likely to have iPods/MP3 players than women. 15% of men have the players, compared to 11% of women.

• More than half (55%) of teens have iPods/MP3 players. 24% of those ages 18-34 have them; and 14.5% of 25-54 year olds have them.

• iPods/MP3 players had been toys for the upscale but that seems to be changing. 24% of those who live in households earning more than $75,000 have them; 13% of those living in households earning $30,000 to $75,000 have them (up from 10%) and 8% of those living in households earning less than $30,000 have them (up from 6%).

• Those who use the internet are five times as likely as non-internet users to have iPods/MP3 players, probably because internet users can get much of the music they enjoy online. 18% of internet users have iPods/MP3 players, compared to 5% of non-internet users.

• Broadband access is strongly associated with ownership of iPods/MP3 players. Some 20% of those with broadband at home have iPods/MP3 players, compared to 5% of those who have dialup connections. And those who have broadband access at home and at work, are the most likely of all to have iPods/MP3 players. More than a third (34%) of those with broadband access at home, work and portable locations have iPods/MP3 players.
  
  The nationwide phone survey has a margin of error of plus or minus 1.8 percentage points.