For
Immediate Release
Tuesday December 13 , 2005
Pre-Teen Boys Are Online Gamers; Girls
Listen to Music
A first-ever survey of American children ages
6-11, highlighting their magazine readership, multimedia and
product usage, lifestyles, thoughts and feelings, by Mediamark
Research, found that nearly 60% of respondents watch TV commercials
when they come on. In addition, gaming is the top online activity,
CD players outnumber MP3 players for music listening, and 70%
want to make a lot of money when they are older.
The American Kids Study says that during the survey
period, more than half of the 6-11 age group went online in the
last 30 days, and 8.1% went online every day. 42.6% of respondents
played games online, while 23.1% "Did stuff for school/homework." More
girls than boys used e-mail, and just 2.6% of all respondents
visited chat rooms.
When it comes to music, the largest percentage
of respondents listened via a car radio, boys are more likely
to play a video, Internet or computer game every day. The majority
of both boys and girls say friends are an important part of their
lives, and most report they want to go to college. In their room,
the lead item is a CD player, closely followed by a TV.
Selected
Findings, 2005 American Kids Study |
|
% All Kids |
%
Boys |
%
Girls |
Online
Usage |
Gone Online in last 30 days |
59.0 |
56.3 |
61.8 |
Goes Online Every Day |
8.1 |
7.6 |
8.7 |
|
Online
Activities in the last month |
Played online games |
42.6 |
40.0 |
45.4 |
Did stuff for school/homework |
23.1 |
20.8 |
25.5 |
Used Email |
10.5 |
7.6 |
13.6 |
Used Instant Messenger |
6.5 |
5.6 |
7.4 |
Went to chat rooms |
2.6 |
2.7 |
2.5 |
|
Listen
to Music via... |
Car Radio |
74.0 |
72.0 |
76.1 |
CD Player |
62.8 |
56.5 |
69.5 |
Portable CD Player |
48.4 |
44.8 |
52.3 |
Stereo |
39.5 |
39.2 |
39.8 |
Computer |
25.5 |
23.1 |
28.1 |
Walkman that plays tapes/cassettes |
8.3 |
8.2 |
8.4 |
Portable MP3 Player |
4.2 |
4.3 |
4.1 |
MP3 Player |
4.1 |
4.2 |
4.0 |
|
Gaming |
Played Video, Internet, Computer
game, last 30 days |
84.2 |
89.3 |
78.7 |
Play video, Internet, Computer
game every day |
20.3 |
28.9 |
11.1 |
|
Statements
agree completely with: |
I want to make a lot of money
when I am older |
70.2 |
72.4 |
68.0 |
My friends are an important
part of my life |
61.7 |
58.2 |
65.3 |
I am happy being my age |
61.1 |
59.4 |
62.9 |
I want to go to college |
59.3 |
55.4 |
63.3 |
I often do things to help
other people |
50.8 |
47.4 |
54.5 |
|
Things
you have in your room |
CD Player |
59.8 |
54.1 |
65.8 |
TV |
56.3 |
59.0 |
53.4 |
Video Game System |
36.1 |
47.1 |
24.4 |
Stereo |
28.6 |
28.0 |
29.2 |
DVD Player |
26.7 |
27.6 |
25.6 |
Computer |
16.8 |
17.9 |
15.6 |
Internet access |
6.6 |
7.0 |
6.1 |
Source:
Mediamark Research, The American Kids Study, 2005 |
|