Updated Wednesday December 20, 2006

Continuing this week, Bridge Ratings is asking retail shoppers to provide a list of their top 10 "wish list" electronic items. From the 3980 national sample this week, 21% were willing to provide their electronic wish list items from a list of _____ items.

The following is the list (in no particular order) of electronic items consumers could choose from. While this may not be a complete list of all possible desireable electronic items, this is the total list of items mentioned by 836 consumers this week:

Apple Video iPod
Apple iPod Nano
Digital Camera
Portable DVD Player
Sennheiser Headphones
GPS Navigator
SanDisk MP3 Player
Data Traveler Flash Drive
MiniDV Camcorder
Satellite Radio Subscription + Hardware
Apple iPod Shuffle
Digital Picture Frame
Webcam
Camcorder
DVD Player
DVD's
Palm Pilot
Chordless Phone
Recordable CD 50-Pack
Digital Speaker System
Digital Video Recorder
Memory Stick 2GB
Large Screen TV
Zune Media Player
Cell Phone + Service
Plasma TV
Apple iTunes Gift Card
Earbuds
CD Player/Recorders
Camera Accessories
Car Audio/Video
Compact Stereo
Desktop Computer
GameCube
Game Boy Advanced
Laptop Computer
Home Theater System
Music (Downloads)
Nintendo Wii
Playstation 3
Printer
Scanner
Satellite TV
TV
HDTV
HD Radio
Tape Deck
TIVO
VCR
XBox
Item not listed


Questionaire wording:

'Please place a check next to the ten (10) electronic items on this list that you would most want to receive. If you do not see an item on this list that you would like, please add it at the bottom of the list in the space provided."

Four lists were used during this study, each with the same items but each in different random orders. This was done so as to not influence consumers choices by item position in the list.

Sample: 836 persons 12+