| The Bridge Ratings Report - The Impact of Broadband |
For Immediate Release: Americans turn off television, put down the paper turn off radio as they take up broadband A quarter of American internet users watch less television once they have broadband, while 22% read fewer national newspapers and almost a fifth switch off their radios, according to a new year-long research study from Bridge Ratings. The picture is similar across England, France, Germany, Italy and Japan highlighting the threat posed by the web to traditional media. Bridge Ratings examined internet use in China, France, Italy, Germany, Japan, Ireland, the Netherlands, Poland, Spain, Sweden and the US. Results show Chinese broadband users download more TV shows, music videos and news clips, and listen to more web radio than anyone else. They are also the most frequent users of user-generated content sites such as YouTube and social networking sites such as MySpace, as well as internet phone services. More than a third of U.S. internet users have watched TV, movies or film trailers over broadband. Across all age groups, 34% of U.S. broadband users have looked at user-generated content while 38% have watched the news online. American youth are the most web-savvy in the country - of those aged 18 to 24 with broadband, 67% have downloaded a music video, which is more than in any country except China and England, and 50% have watched TV over the web, putting them slightly behind similarly aged users in Japan and England, and significantly behind the 82% in China. U.S. web users turn away from TV and national newspapers once they have broadband but although 17% say they listen to less traditional radio, 43% listen to radio on the web at least once a month. Only 14% of U.S. web users make phone calls over the internet at least once a month compared with 30% in France and 37% of users in Germany. Despite the turn away from traditional media, the report shows 66% of U.S. consumers believe public service broadcasting is "definitely necessary". Sample:9112 Persons 13+. Margin
of error: +/- >1% |
Back to Press Releases |
