For Immediate Release

Tuesday February 28, 2006

Ouch!

In Bridge Ratings' first release of audience measurement of the Los Angeles market since Howard Stern's departure from KLSX-FM, the station's morning radio audience among the 25-54 year old listeners was deteriorating quickly. (See story)

Just-released data from the month of February indicates that not only was the initial audience movement significant, but significant attrition continues. In this report, however, Bridge Ratings analyzed audience listening in both New York City and Los Angeles to determine how both stations (WFNY-FM and KLSX-FM) were performing with their respective new morning shows (David Lee Roth in New York; Adam Corolla in LA). The composite favoriteness shares of both stations continues to trend down suggesting that there may have been positive trial during January which did not bear fruit in February.

Weekly tune-ins to the stations 6am - 10 am trend like this:

KLSX weekly morning 25-54 favoriteness weakness is camouflaged by this chart. When looking at Corolla's performance, the tend is:

Listeners to these two stations were also asked in February, "You mentioned that (KLSX-FM or WFNY-FM) in the morning was your favorite during the month of February. How likely are you to continue listening in the morning?"

Bridge Ratings reminder: these trends represent initial morning radio listening for 25-54 year old adults in Los Angeles and New York City for the period shown. These trends may not represent future audience movement. Significant programming adjustments, especially in the very loyal morning day part, may need time to gain traction. Bridge Ratings is conducting on-going audience measurement in many markets where Howard Stern was previously heard and will publish audience data on those over the coming wee ks..

*Sample = 6500 listeners 25-54 in New York and Los Angeles. Sample error = +/-1.0%

Bridge Ratings is a ratings and research company based in Glendale, California. We are dedicated to providing on-going, immediate, reliable, useable and affordable audience measurement services for the radio industry. Our methodology is based on sound consumer research principles. We are in the business of tracking listeners - not listening. Because we are a true research company we offer flexibility.