Released: August 9, 2006
Format & Digital Media Favoriteness Metrics
According to a telephone study of 114,035 adults across 84 cities in 2005 and early 2006 recently released by The Media Audit, National Public Radio is the 2nd most often listened to radio format. Among mobile media users, cell phones have the highest loyalty (favoriteness) factor with 83% of cell phone users saying they "can't live without it". Other loyalty factors: Satellite radio (77%), MP3 Players (68%) and Terrestrial radio (49%).
Radio Most Often Listened to
| Rank |
Format |
Audience (millions) |
|
Terrestrial Radio Overall |
MP3 Players |
Internet Radio |
Terrestrial Radio Streaming |
Satellite Radio |
Cell Phones |
| |
|
|
Weekly |
283.6 |
76.8 |
39.9 |
57.6 |
12.3 |
211.8 |
| 1 |
News/Talk |
11.1 |
Favorite |
138.7 |
52.2 |
14.4 |
11.5 |
9.5 |
175.8 |
| 2 |
NPR |
8.6 |
Passion % |
49% |
68% |
36% |
20% |
77% |
83% |
| 3 |
Country |
8.4 |
|
|
|
|
|
|
|
| 4 |
Religious |
6.1 |
|
|
|
|
|
|
|
| 5 |
Talk |
5.1 |
|
|
|
|
|
|
|
| 6 |
CHR |
5.1 |
|
|
|
|
|
|
|
| 7 |
Dance |
5.1 |
|
|
|
|
|
|
|
| 8 |
R&B - Urban |
4.3 |
|
|
|
|
|
|
|
| 9 |
Rock |
4.2 |
|
|
|
|
|
|
|
| 10 |
Classic Rock |
4.0 |
|
|
|
|
|
|
|
| |
|
Source: MediaAudit/Ipsos, Bridge Ratings, 2006 |
|
|
|
|
|
|
|
For additional information contact Dave Van Dyke at 818.291.6420.
|
