For Immediate Release:

Friday April 28, 2006

Traditional Radio Serves the Public Interest

In an early look at a new Bridge Ratings perceptual study designed to better understand the current behavior of listeners to traditional radio, over three quarters of those interviewed* say that their local AM/FM stations are providing what they need in their daily and weekly radio listening.

*2500 listeners to traditional radio over a one week period (April 17-24, 2006) ages 15-64 were asked if they agreed or disagreed with a series of questions related to their radio and music listening habits.

54% agreed with the statement, "I'm spending more time than before with my personal music collection." 25% agreed that they "were listening to more music on the Internet lately."

This study represents opinions from a representative sample of listeners to traditional radio interviewed by telephone in San Francisco, Seattle, Dallas, Chicago, Cheyenne and Boston. Sample error is +/- 2%.

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For additional information contact Dave Van Dyke at 818.291.6420.