What is the basic idea?

The radio industry is ever seeking more compelling programming - especially for its music stations. Through its on-line music testing product, Bridge Ratings has discovered improvements to many of today's leading music formats. And with increasing music listening options for your listeners, discovering all the songs your audience loves is a critical component to your success this year.

Telephone research has gotten so expensive that very few stations do it compared to 5 years ago. And most of those who do it don't do it as often as they used to. If it hasn't been a victim of budget cutting by now, it probably will be soon. Yet, the information obtained by doing telephone research is just as valuable today as it was in the past.

Bridge Ratings has replaced the expensive part of telephone research - the phone calling to an increasingly hard to reach public - with the Internet. The concept is simple. On your own air, through either live jocks or produced promos, you ask listeners for their feedback on the music they are hearing. You direct them to your website and tell them you care about what they think. When they do, they are asked some screening questions and then listen to song hooks. They answer with a mouse click. Not only does Bridge Ratings let you test songs, but you can test all facets of your broadcast and station. Instead of just testing songs, test morning bits, radio spots, station bumper stickers, television commercials, printed advertisements, or the latest billboard about to go up.

We are the first company to combine music research with programming advisement for the most effective way to present the test results. Through Bridge Ratings' on-going listener behavioral studies, we have uncovered the key to presenting music to today's radio listener who has so many alternatives.

Email us your contact information at musictesting@bridgeratings.com or call 818.291.6420 and ask for Dave Van Dyke.

Don't wait any longer to be proactive about making your station more compelling.