This update covers the period of 1998 through 2010 and traces the impact digital media have had on listener passion and favoriteness for terrestrial radio. It is quite evident that in 2005 the perfect storm of multiple digital options took powerful strikes against traditional radio's loyalty... [Click Here] Tweet
BIA/Kelsey has revised its radio-industry forecast, predicting that radio will end 2010 with $14 billion in over-the-air revenue, up 5 percent from 2009. Over-the-air is expected to rise to $16.4 billion by 2014.
Digital spending on traditional media forecast to rise 28%. While traditional ad revenue for radio, TV, print and out-of-home is expected to grow just 1.8% next year, digital spending on these legacy media will soar 28%, according to preliminary data from Jack Myers Media Business Report. Myers says that will spur total 3.6% total growth in traditional media categories.
[Inside Radio]
Sirius XM Radio now has more than 20 million subscribers, a new record high and, CEO Mel Karmazin said, "a significant milestone." In other news, Sirius XM signs a five-year extension of its deal with the NFL.
The Media Audit's new "National Radio Format Report" found that listeners to different music formats have varying exposure to other media, such as TV, newspaper, outdoor, and the Internet. Dance CHR listeners spend 4.5 hours a day online, the most among all formats, while listeners to Hispanic radio spend three hours a day online.
News Radio
A new Rasmussen Reports poll finds that the Internet is now considered the best way to get news and information by 44 percent of American adults, followed by TV, at 36 percent. Print lags at 11 percent, and only 9 percent say they rely on radio for news.
Satellite Radio Update SIRIUS XM RADIO third quarter adjusted revenue jumped 15% to $722.5 million, with adjusted EBITDA up 60% to $169.7 million, free cash flow rising 132% to $62 million, and net income rising from a loss of $151.5 million in third quarter 2009 to a gain of $67.6 million in 2010's third quarter. Net subscriber additions also jumped from 102,295 to 334,727, and the company ended the quarter with 19,862,175 subscribers. Average revenue per subscriber (ARPU) rose 6% to $11.81. Self-pay customer churn fell from 2% to 1.9%. Subscriber acquisition cost (SAC) per gross addition improved 14% to $59.
The number of paid digital music users is expected to almost double over the next five years, from 832 million now to 1.555 billion in 2014, according to a report from IE Market Research.The number of users downloading music via mobile phones worldwide is projected to grow from 507 million in 2009 to over 1 billion in 2013; in North America, mobile music downloaders are expected to grow in number from 51.9 million in 2009 to 83.1 million in 2014.
Across all three mobile platforms the three apps that do better than Pandora are Facebook, the Weather Channel and Google Maps. What sort of opportunity is there for radio stations? Earlier this summer Clear Channel released data that shows mobile apps can add more than 10% to a station’s total streaming audience, which itself adds up to 15% to terrestrial listening. The data suggests the sooner radio makes an app available, the better before any shakeout begins.[INSIDE RADIO] Tweet ------------------------------------------------------------- "Audience 360" is Bridge Ratings' cost-saving research tool for virtual focus groups.
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The Changing Tide of Internet Radio A new study by Bridge Ratings supported by data from Internet radio measurement firm Ando Media, concludes that over the last six months consumer passion about Internet Pure Play radio has increased significantly while listenership to terrestrial radio Internet simulcast has slipped.
Between November 2009 and June of 2010, Internet Radio as measured by Ando Media has increased its listenership (Average Active Sessions) by... [Click Here] Tweet
Media Preference by Lifestyle It is a wide-held belief that people living in the same neighborhoods tend to have similar lifestyles, proving the old adage that "birds of a feather flock together" still holds true. To a large extent, you are where you live!
Bridge Ratings recently completed a national year-long, 7000 person study analyzing these lifestyle clusters for media proclivity or the predisposition or natural inclination for preference of several key digital media. [Click Here] Tweet
The Social Media Marketing Hierarchy Social Media has gained considerable clout in reaching and engaging consumers. This just-released Bridge Ratings study discovered the most effective marketing method to date. Consumers who use social media aren't equal in their usage and different social sites are more effective at reaching them than others. [ Read More ]
Terrestrial Radio's Recipe for Future Success: The AQH Pyramid Contrary to popular theory, tradition (AM/FM) radio is beginning to figure out where the future lies. Its success rests with a new recipe of listening categories/devices. Its advantage is its massive, broad audience with which to leverage traffic to these new devices. [ Read More ]
Audio Device Use Examined in New Study Consumers of audio over the last five years have changed the way they use audio-listening devices whether it is an AM/FM radio or their cellphone or smartphone. Technology is rapidly and continually impacting all of these devices and this new study reflects changes in behavior over the last few years. [ Read More ]
Quick First-Look at Apple's iPad Bridge Ratings was able to access a sample of consumers who had pre-release access to Apple's new iPad device released this weekend. Click here for a quick insight as to how they felt about it.
Streaming Can Enhance Terrestrial Listening What is the value of streaming audience? For traditional broadcasters simulcast streaming shows signs of increasing time spent with the terrestrial station. [ Read more ]
Bridge Ratings Mobile Consumption Update Mobile phones have become more than typical conversation devices. Though communication continues to be a primary purpose (email, instant messaging and tweeting), but with improving technology, larger bandwidth and less costly subscription packages, consumers conduct a whole range of activities on their personal mobile devices and on Smart Phones, these activities are rapidly gaining on the phone's original purpose.
Bridge Ratings continues to track these activities as shown in the following chart. [ Read more ]
The Media Mindshare Project From the introduction of Napster in the late '90's to Satellite Radio, the Internet and Smartphones, new technologies have theoretically stripped consumption away from traditional media. Bridge Ratings' decade-long Media Mindshare Project shows the reality behind consumer use of multiple options.
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The Two Worlds of Streamies Those who listen to Internet radio have been dubbed "Streamies" and in a new Bridge Ratings Study not all Streamies are created equal. A new report unveils some important lessons for traditional radio. [ Read more]
Pandora's Achilles' Heel As part of Bridge Ratings 2010 forecast studies, we learned some insight into the consumers of Pandora, the custom web-based music product. [ Read more ]
Wi-Fi Impact on Terrestrial Radio As part of Bridge Ratings 2010 forecast studies, we have updated a study that was previously published in September of 2007. Since that report was first published, the growth of wireless internet has come more quickly than expected with 168 million Americans now using wireless technology to access the Internet. [ Read more ] The Future of Radio 2010+ Bridge Ratings continues to release information from its annual series "The Future of Radio" 2010 with an overview of audience AM/FM radio usage. Listening to AM/FM radio (weekly cume) has reversed a seven year attrition trend. [Read more ]
Competitive Media Use How well is terrestrial radio holding up against other mobile media devices? This report reveals the most current data about radio's place in consumers' daily use. [ Read more]
Archived: Satellite Radio Brand Satisfaction Bridge Ratings has been tracking a number of parameters related to consumption and perception of satellite radio since the subscription radio business came on the scene in the early 2000's. [ Read more ]
Archived: Music Consumption in America The recording industry reports that they sold 11.5 billion dollars in recorded music in 2006 - 9% off 2005's total of 12 Billion. So Americans are buying less music these days, right? Wrong. [ Read more ]
Archived: The Baby Boom Media Consumption Report Are Boomers, those ages 43-61, consuming more or less media these days? And how do they feel about HD, Internet & Traditional Radio? The fresh data in this Bridge Ratings report may surprise you. [ Read more ]
Archived: Music Consumption in America The recording industry reports that they sold 11.5 billion dollars in recorded music in 2006 - 9% off 2005's total of 12 Billion. So Americans are buying less music these days, right? Wrong. [ Read more ]
Archived: HD Radio vs. Internet Radio Which is radio's future? Bridge Ratings has followed consumer interest in both and while HD radio is giving it the old college try, Radio's immediate future sure looks like it's on the Internet. [ Read more ]
Archived: The Influentials: Radio's New Best Friend Radio's future may very well rest on a very vocal group of individuals who influence what media their friends, family and acquaintances consume. Bridge Ratings' newest study uncovers what this key audience segment thinks of the future. [ Read More ]
Expert's Words of Wisdom As advertising recovers from last year’s downturn, BIA/Kelsey president Neal Polachek says it’s unlikely radio and traditional media will ever see the kind of growth they experienced five or ten years ago. “It’s no longer a vertical game, but a horizontal one,” he says. “Companies need to gain share from product expansion not just through taking share from another operator.”
BIA/Kelsey economist Mark Fratrik projects traditional media’s local revenue will grow at an average 2% rate while digital will increase 19%. “TV and radio stations should maintain shares as they expand into online activities,” he says.
