HD Radio Sales The total number of HD radio receivers has reached 3 million ,including 1.2 million in the first three quarters of the current fiscal year, according to iBiquity Digital President-CEO Bob Struble. The platform also has reached a "critical mass" in the auto aftermarket, for which it has moved 438,000 units during this fiscal year, which exceeds the total number of units sold for the segment over the previous four years.
ARBITRON INC. has announced results for the second quarter ended JUNE 30th, 2010. The Company reported revenue of $88.3 million, an increase of 1.8% as compared to revenue of $86.8 million during the second quarter of 2009.
Digital radio ad revenue (including internet, mobile and interactive) is growing quickly, but remains a small percentage of total radio revenues. While SNL Kagan estimates digital revenue will nearly double from $552 million this year to $1 billion in 2015, it will account for just 5.3% of total radio industry revenue, up from 3.2% this year.
APPLE CEO STEVE JOBS wowed analysts this week, reporting quarterly sales surged 61%, with revenues up to a record $15.7 billion."It was a phenomenal quarter that exceeded our expectations all around," said JOBS.
*58% of online consumers currently own a mobile phone capable of connecting to
the Web. Of the online consumers with Web-enabled phones, 21% own a smartphone, 8% own an iPhone(TM), and 29% own another type of Web-enabled phone. ------------------------------------------------------------- "Audience 360" is Bridge Ratings' cost-saving research tool for virtual focus groups.
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The Social Media Marketing Hierarchy Social Media has gained considerable clout in reaching and engaging consumers. This just-released Bridge Ratings study discovered the most effective marketing method to date. Consumers who use social media aren't equal in their usage and different social sites are more effective at reaching them than others. [ Read More ]
Terrestrial Radio's Recipe for Future Success: The AQH Pyramid Contrary to popular theory, tradition (AM/FM) radio is beginning to figure out where the future lies. Its success rests with a new recipe of listening categories/devices. Its advantage is its massive, broad audience with which to leverage traffic to these new devices. [ Read More ]
Audio Device Use Examined in New Study Consumers of audio over the last five years have changed the way they use audio-listening devices whether it is an AM/FM radio or their cellphone or smartphone. Technology is rapidly and continually impacting all of these devices and this new study reflects changes in behavior over the last few years. [ Read More ]
Quick First-Look at Apple's iPad Bridge Ratings was able to access a sample of consumers who had pre-release access to Apple's new iPad device released this weekend. Click here for a quick insight as to how they felt about it.
Streaming Can Enhance Terrestrial Listening What is the value of streaming audience? For traditional broadcasters simulcast streaming shows signs of increasing time spent with the terrestrial station. [ Read more ]
Bridge Ratings Mobile Consumption Update Mobile phones have become more than typical conversation devices. Though communication continues to be a primary purpose (email, instant messaging and tweeting), but with improving technology, larger bandwidth and less costly subscription packages, consumers conduct a whole range of activities on their personal mobile devices and on Smart Phones, these activities are rapidly gaining on the phone's original purpose.
Bridge Ratings continues to track these activities as shown in the following chart. [ Read more ]
The Media Mindshare Project From the introduction of Napster in the late '90's to Satellite Radio, the Internet and Smartphones, new technologies have theoretically stripped consumption away from traditional media. Bridge Ratings' decade-long Media Mindshare Project shows the reality behind consumer use of multiple options.
[ Read more ] The Two Worlds of Streamies Those who listen to Internet radio have been dubbed "Streamies" and in a new Bridge Ratings Study not all Streamies are created equal. A new report unveils some important lessons for traditional radio. [ Read more] Pandora's Achilles' Heel As part of Bridge Ratings 2010 forecast studies, we learned some insight into the consumers of Pandora, the custom web-based music product. [ Read more ]
Wi-Fi Impact on Terrestrial Radio As part of Bridge Ratings 2010 forecast studies, we have updated a study that was previously published in September of 2007. Since that report was first published, the growth of wireless internet has come more quickly than expected with 168 million Americans now using wireless technology to access the Internet. [ Read more ] The Future of Radio 2010+ Bridge Ratings continues to release information from its annual series "The Future of Radio" 2010 with an overview of audience AM/FM radio usage. Listening to AM/FM radio (weekly cume) has reversed a seven year attrition trend. [Read more ]
Competitive Media Use How well is terrestrial radio holding up against other mobile media devices? This report reveals the most current data about radio's place in consumers' daily use. [ Read more] Archived: Satellite Radio Brand Satisfaction Bridge Ratings has been tracking a number of parameters related to consumption and perception of satellite radio since the subscription radio business came on the scene in the early 2000's. [ Read more ]
Archived: Music Consumption in America The recording industry reports that they sold 11.5 billion dollars in recorded music in 2006 - 9% off 2005's total of 12 Billion. So Americans are buying less music these days, right? Wrong. [ Read more ]Archived: The Baby Boom Media Consumption Report Are Boomers, those ages 43-61, consuming more or less media these days? And how do they feel about HD, Internet & Traditional Radio? The fresh data in this Bridge Ratings report may surprise you. [ Read more ]
Archived: Music Consumption in America The recording industry reports that they sold 11.5 billion dollars in recorded music in 2006 - 9% off 2005's total of 12 Billion. So Americans are buying less music these days, right? Wrong. [ Read more ]
Archived: HD Radio vs. Internet Radio Which is radio's future? Bridge Ratings has followed consumer interest in both and while HD radio is giving it the old college try, Radio's immediate future sure looks like it's on the Internet. [ Read more ]
Archived: The Influentials: Radio's New Best Friend Radio's future may very well rest on a very vocal group of individuals who influence what media their friends, family and acquaintances consume. Bridge Ratings' newest study uncovers what this key audience segment thinks of the future. [ Read More ]
Archived: What the PPM Isn't Telling you about Tween Listening Radio's future is today's 8-12 year olds and they are listening to radio and they like it! What can radio do to keep them listening? [ Read more ]
Archived: What the PPM Isn't Telling you about Tween Listening Radio's future is today's 8-12 year olds and they are listening to radio and they like it! What can radio do to keep them listening? [ Read more ]
Expert's Words of Wisdom As advertising recovers from last year’s downturn, BIA/Kelsey president Neal Polachek says it’s unlikely radio and traditional media will ever see the kind of growth they experienced five or ten years ago. “It’s no longer a vertical game, but a horizontal one,” he says. “Companies need to gain share from product expansion not just through taking share from another operator.”
BIA/Kelsey economist Mark Fratrik projects traditional media’s local revenue will grow at an average 2% rate while digital will increase 19%. “TV and radio stations should maintain shares as they expand into online activities,” he says.
