| Bridging the Gap |
| Bridge Ratings LLC is dedicated to providing on-going, immediate, reliable and affordable audience measurement services for radio. Bridge Ratings provides guidance services to media companies and investment firms seeking immediate and timely behavioral data related to media use. Along with users of the traditional radio medium, Bridge Ratings provides current analysis of consumer behavior related to satellite radio, Internet radio, MP3 players, Podcasting and cell phone entertainment use. Bridge Ratings is: The only research company offering "Holistic Audience Studies" which analyzes the entire media consumption marketplace. •The only provider of media consumer behavior analysis and the impact of new media on traditional radio. • The high quality answer to the lack of audience measurement tools available to radio and new media business. • Literally bridges the long gap between audience measurement data availability. Bridge Ratings' market data is immediate and current, delivered within 72 hours of the completion of the study's final interview. Clients cannot get fresher audience measurement information today. Now, radio and new media finally have a reliable, agile, affordable audience tracking tool that is easy to understand and use. Media companies of all sizes are using Bridge Ratings' audience measurement tools to better understand consumer behavior. Bridge Ratings data has been quoted by USA Today, The Wall Street Journal,The Los Angeles Times, The New York Times, The San Francisco Chronicle and many worldwide publications. The Bridge Builder Industry veteran and Bridge Ratings Chairman Dave Van Dyke brings to Bridge Ratings more than 25 years of senior management experience with industry leading companies such as CBS, Westinghouse, Viacom and Infinity most recently at ABC Radio Networks. Prior to ABC Mr. Van Dyke spent ten years as Vice President at KCBS-FM in Los Angeles. Prior to his general management posts at these companies, Dave spent the first half of his career as a program director and has been referred to as a "turnaround" expert who is particularly skillful at strategic positioning, research and marketing. Dave's experience as a media analyst as well as an accomplished columnist has been a resource for such media outlets as CNN, NPR, NBC, The Wall Street Journal, PC Magazine, The Los Angeles Times and many publications and Internet organziations worldwide. In addition to front-line collaborative development ventures with private investment firms, Dave hold seats on the Boards of three technology companies. Subscribe to Dave Van Dyke's blog "Navigate the Future". David W. Wilson - Senior Vice President, Marketing Dave leads the company's client marketing and advertising activities. A 25 year veteran of the Southern California marketing and advertising industry, Mr. Wilson is founder and President of The Right Angle, Inc., a marketing and advertising agency that has won numerous creative awards and specializes in substantially leveraging client budgets -- through in-house production and effective placement -- into highly effective radio, television and print campaigns. John Willem - Vice President Research As a statistics major at Temple University, John invented the predictive algorhythm Bridge Ratings now uses to project its audience and behavioral data. John's proprietary computer code was instrumental in identifiying progressive fault delays in NASA's shuttle program in the 1990's and later was used in analyzing population extrapolations for the U.S. Census Bureau. In addition to his role overseeing Bridge Ratings' research projects, Mr. Willem oversees audience analysis operations at our partner company AntennaDen Broadcast Group. Sourced Bridge Ratings has been quoted in the following media or companies: New York Times |
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